Junique NYC: an NYU Student’s Lip Care Line
Junique NYC is a line of lip balms, scrubs and masks by Junie Maleh, a member of NYU’s class of 2019. Her products come in a range of flavors — from peach to pink lemonade — and are great for exfoliating, moisturizing and softening your pout. NYU.FASHION had the chance to catch up with Junie and learn about her products, her process and how she envisions her brand growing.
Junie says she has always loved lip products, and when she was younger she had a collection of lip balms; she was always carrying one in her bag. During the summer of 2016, she decided to experiment with her own line of lip products and after a lot of trial and error, she arrived at a recipe she liked.
The process is tedious, and Junie says that at times she grew frustrated and simply wanted the perfect end result. Junie’s process consists of recipe researching, testing, altering and repeating. When she is finally satisfied, Junie designs and orders packaging and finally, she releases the product on her website. Each balm, scrub or mask is a real labor of love that requires a lot of time, dedication and experimentation with flavors and colors.
I got to sample some Junique products, and I can assure you that the dedication definitely showed. The peppermint lip balm was moisturizing and packed with flavor. I prefer the aesthetic of applying lip balm with my finger from a tin rather than using a stick, so this balm was a hit for me: it lives in my purse now.
I also tried the Coconut Stick, a lip mask and the coconut lip scrub. As per the recommendation on Junique’s website, I left the mask on for 15 minutes and followed it with a lip scrub. My lips were so soft, and the refreshing flavor from the coconut lip scrub and stick left me feeling like I kissed a piña colada.
Now, Junique offers scrubs, balms and masks in a range of colors and flavors, and at prices affordable to students. In the future, Junie hopes to open a Junique pop-up shop and expand beyond her line of lip balms to new products like soap bars, hair masks and more. And as for her personal favorite Junique product? Junie says it depends on her mood, but she loves the cotton candy flavor.
Written by: Gabrielle Roehr