NYUnique: LINK — "that five-foot-nine platinum blond"

“We have to laugh at ourselves and take a break from all of the tragedy in the world today.” 

“I receive messages from kids every day who tell me about feeling disenfranchised or bullied in their home environments. When a post of mine helps them feel better, that honestly warms my heart.”

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Lei: So tell us a little about yourself.

Link: I'm Link. I'm that five-foot-nine platinum blond you may have seen bouncing around campus. I'm currently a sophomore in the music business major. I've been singing and performing for ten years now. I've assisted two execs in the music industry and before that I had a short-lived fashion internship, but that's a whole other conversation.

Lei: Your Instagram is such a daily dose of laugher to all of your 47.8k followers. Can you tell us why and how you got into the meme world?

Link: It was about a year ago that I got tired of posting pictures of myself on Instagram. Many of my friends' pages were starting to look identical — the same pose, filter, FaceTune edit, you name it. So, I decided to start making memes to switch it up. People started following me and I continued feeding the machine. 

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Lei: How do you come up with ideas for your content?

Link: I'm a storyteller. I tell stories with my songwriting and it's the same with the memes. The best ones usually have a beginning, a middle and an end. Pro-tip: more niche, the better. I like to satirize pop culture and address daily conflicts we all face. Some of my top-performing memes are about running into exes, dealing with pressure at work/school, trying to get your crush to notice you, etc. We have to laugh at ourselves and take a break from all of the tragedy in the world today. 

Lei: Have you ever thought of becoming a professional meme creator or turning social media into a full-time career? 

Link: Music is and will always be my true calling in life. Making memes is a great way to connect with new people though. They give everyone a break from the same old posts you see everyday (putting a VSCO filter on a selfie is so last year!). As for turning Instagram into a career, brands reach out pretty often but I've turned almost all of that down. Sometimes media companies will compensate me when they repost my content. But, I'm not an influencer who's hustling to get a little JUUL sponsorship. I've never even tried one! A company sent me cookies with my face on them a few days ago, so that's a fun perk! 

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Lei: How would you leverage your success in social media to music business that you are studying at NYU and life?

Link: My goal in life is to incite positive change in the world and that's with my music, my social media, everything. I receive messages from kids every day who tell me about feeling disenfranchised or bullied in their home environments. When a post of mine helps them feel better, that honestly warms my heart. We all want to feel seen, heard, and like someone out there understands. That's who I strive to be — that person who understands — because I've been there. I see you.

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Directed and Interviewed by: Lei Jin

Photographed by: Ziyuan Ma

Interviewee: Link