For the Girls: Female-Friendly Holiday Pop-Ups

As we revel in the season of bells and bows, it’s hard to deny that December is, in fact, the most wonderful time of the year. The snow begins to fall, and friends and families find warmth in each other’s love and company by the fireside.

As we all feel ourselves getting swept up in the commercialist rush of holiday shopping that inevitably precedes this peace, however, it’s not uncommon to find oneself frowning upon the many sexist marketing tactics used by big businesses to rake in revenue.

The best solution to this frustration? Throw your store hit-list to the wind this year and take a day or two to browse some of NYC’s amazing holiday pop-up shops. NYU.Fashion has compiled a list of Holiday Pop-Ups that support various feminist purposes so that this year, you can steer clear of brands that demean women and get a gift that’s fitting for all the amazing and powerful ones in your life.

Aerie Spring Street Pop-Up

What: Aerie is hosting a day of events which include morning yoga, styling sessions, a panel with model Iskra Lawrence (one of the prominent faces of the #AerieREAL campaign,) manicures, and more! See the facebook event page for further scheduling and details.

When: Saturday, December 10, 10am-9pm

Where: 72 Spring St, SoHo

Why: Aerie’s #AerieREAL campaign fights body image stigmas by featuring unretouched photos of models in order to exemplify the belief that “every body is beautiful.” Aside from the fact that this cause is undoubtedly one worth supporting, it’s worth mentioning that the shop will also be wrapping gifts for free with a $5+ donation to the National Eating Disorders Association! 

THINX Holiday Market

What: Thinx is a startup company that creates and sells “period-proof” underwear. The multiple different styles can hold up to several tampon’s worth of menstrual blood either in addition to or in lieu of other menstrual products.

When: Thursday, December 15th, 10am-6pm

Where: Centre for Social Innovation, 601 West 26th Street #325

Why: Rid yourselves of the idea that gifting intimates is an act exclusive to romantic relationships and get underwear for your galpals! In addition to being practical, Thinx serves as a less-than-subtle note of empowerment; the underwear’s innovative design serves as a nod to the power and versatility of womanhood, making the gift more meaningful (and not to mention useful) than most.

Why: Rid yourselves of the idea that gifting intimates is an act exclusive to romantic relationships and get underwear for your galpals! In addition to being practical, Thinx serves as a less-than-subtle note of empowerment; the underwear’s innovative design serves as a nod to the power and versatility of womanhood, making the gift more meaningful (and not to mention useful) than most.

 

Young & Able Holiday Pop-Up Shop

What: This pop-up will showcase the work of 35 different women-owned businesses and female designers, all based in Brooklyn. Venturing from the format of cookie-cutter fashion pop-ups, the shop will feature everything from artisan jewelry to wreath-crafting workshops.

Where: 2 Rivington Street, Nolita

When: Friday, December 4th-Sunday, December 24th, 11am-8pm

Why: Even if you’re not shopping for your girlfriends, you’ll be sure to find something for almost everyone on your list here. This pop-up is the perfect place to get everything done while making the effort to support small business as well as female artists and entrepreneurs!


Written by: Katherine Borkov

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